A little more about us

The Ascent team on stage at the European Innovation Academy in Porto, holding a star-shaped Top Team sign with Ascent written on it
Presenting to a full lecture hall in front of a Velocity backdrop
Pointing up at a Keynote Speakers slide at Laurier that shows Shahzeb and Dea's photos and names
Behind the Ascent booth at a conference, with a Book a free demo today sign, a tablet showing the site and business cards on the table

Our story

We've all been there. You spend hours applying for hundreds of jobs - only to hear back from a handful of them. And when you do, it's a generic "you are no longer under consideration" email that provides no value.

Employers are ghosting job applicants, it's cruel and unprofessional. You'll spend weeks in progress with unclear interview processes. It hurts as candidates and it damages the organizations reputation at the same time. We decided it was time for a change.

We were chosen to represent our university on the international stage at the European Innovation Academy - a three week intensive incubator where we would build a business from scratch. We connected over our experience in talent acquisition and the disconnect between the poor candidate experience due to current applicant tracking systems.

From there, we won top 10 at the EIA and decided to bring the idea back to Canada. We won top 10 the Velocity Pitch competition hosted by the University of Waterloo and then presented as keynote speakers for the Wilfrid Laurier University pitch competition. We are currently a part of StartUp Lab and Velocity, we are running pilots to get out platform in front of organizations and recruiters. It's time to foster an environment of growth and establish a new standard of integrity for everyone on their climb.

Mission

Our mission is simple. We want to create a new standard of transparency and integrity for candidates. One where they are no longer sitting in the dark with nothing to show for it. We want to arm recruiters with the tools to provide the candidate experience they want. We want organizations to attract and retain top talent. This way, candidates, recruiters, and organizations can win together.

Vision

A future where applicants can make educated decisions about where they are applying because they are given the information they need right at the beginnning of the process. Where recruiters aren't drowning with a countless number of applications that they simply can't get through. Where organizations can put the human back in human resources and use that to their competitive advantage.

Meet the founders

Dea Sokoli smiling, in a cream top against a blue backdrop

Dea Sokoli

Hi guys! I'm in my final year of Business Administration at Wilfrid Laurier University with a concentration in Strategic Management and minor in Political Sciences. I love going out and experiencing things - you could refer to me as a "chronic side-quest collector" if you will. I have worked in various business, strategy, and marketing roles at a variety of organizaitons, I even founded and run the women's health advocacy club. I try to stay active and keep as busy as possible. I try to hit the gym everyday, cycle, and have trying out pilates. My favourite past-time is running and I am currently training for my next half-marathon! I joined Ascent just as it was getting started, I am super excited to see where it goes and learn a lot along the way.

Shahzeb Atif in a black graduation gown with a purple, teal and gold hood

Shahzeb Atif

Hey everyone! I recently graduated from the Honours Computer Science and Business Administration Double Degree program at Wilfrid Laurier University and am pursuing the Masters of Business, Entrpreneurship, & Technology at the University of Waterloo. I started off working in quality assurance and automation, went into full stack and software development, and am now pursuing project and product management roles. I have worked across a variety of industries and have really enjoyed working cross-functionally with many people I can now call my friends. Beyond work, I try to stay as active as I can. I play mainly soccer and badminton but I have gotten into basically every sport at some point in my life. I enjoy keeping busy and seeking out new experiences, ventures, and people to meet. The newest and most meaningful addition to this is right here - Ascent!

Accolades

Ascent is growing with the backing of the European Innovation Academy, the Laurier StartUp Lab at Wilfrid Laurier University and Velocity at the University of Waterloo.

Backed by

  • European Innovation Academy
  • Laurier StartUp Lab, Wilfrid Laurier University
  • University of Waterloo
    Velocity

Interested in what we're building?

Reach out directly, or grab time on our calendar.